Niche Jewelry is a full service retail and repair shop. We can repair just about any jewelry item from costume to antique, hand crafted to mass produced; we can even repair things others would not even try to repair (including fixing poorly repaired items). Our specialty is custom made jewelry that is manufactured from scratch on site.

 

William Elkins has been designing and making jewelry since 1989. "I have found jewelry design and creation to be a fulfilling career, and now is a fantastic time to be in the field. With new technologies and high tech tools the only thing preventing the creation of a piece of jewelry is your imagination. If you can imagine it, and describe it to me, I can probably make it for you." -- William Elkins, President Niche Jewelry.
William travels yearly to study with some of the leaders in the field of jewelry design, stone setting, antique restoration, and jewelry manufacturing. He sees jewelry as a perpetually growing field and constantly pushes himself to adopt new techniques and learn from anyone and everyone he can. "I am constantly amazed by the amount of creativity in the world" -- William Elkins

Niche Jewelry embraces technology and this enables them to do more than other jewelry stores. Through the use of laser welding and computer design, Niche Jewelry takes jewelry design and repair to whole new levels. "The laser allows me to weld on jewelry that would be either too dangerous or too labor intensive to repair, not only can we now do what was too costly or flatly impossible before, but now we can do it, and the weld is better than if it was done with conventional solders". -- William Elkins
Early in 2006 Niche Jewelry embraced computers to do new designs. This technology allows customers to see their designs in a simulated 3d before they see the finished piece. From the computer, the design is precision milled using a high quality Model Master mill.